Ginny Warren Design

In 2022 I started collaborating with the International Center for Journalists (ICFJ).

The annual fundraising gala, Tribute to Journalists, honors outstanding journalists who are bringing insight to vital issues, exposing corruption and crime, and fighting rampant disinformation. I developed identity graphics and expanded the color palette for the full suite of materials (including invitation, RSVP, 48-page program, ads, signage). The challenge was to create an identity that was flexible enough to work with the existing Tribute logo, and distinct enough to catch the attention of our audience.

A sampling of designs:

• Impact Report, 2023
• Impact Report, 2022
• Tribute to Journalists Invitation, Photo Auction Brochure, 2023
• Tribute to Journalists Signage, Invitation, Remit, Program, 2022
• Impact Report, 2021
• Overview Brochure

ICFJ empowers an unparalleled global network of journalists to produce news reports that lead to better governments, stronger economies, more vibrant societies and healthier lives.

The Nashville Public Library Foundation Literary Award Gala Weekend is an annual series of events which brings an outstanding individual to Nashville to honor their achievements, promote literacy and reading, and benefit the entire Nashville library system.

The 2024 Literary Award was presented to James McBride, an award-winning author, musician, and screenwriter. The challenge was to incorporate his heartfelt “literary soul” Gospel music with the rich diverse themes in his writing. I created jewel-tone stained glass elements which mimic the rhythm and layers of light message of McBride’s artistic endeavors—which is a coming together in community and love.

Here, we see the Save the Date cover and inside, and the rich blue soft touch and shimmery copper foil Invitation cover.

The 2023 Literary Award was presented to two-time Newbery Award-winning author Kate DiCamillo. The challenge was to develop a concept for the Gala drawing on inspiration from DiCamillo’s groundbreaking work specifically within the children’s literature genre, though her impact transcends age limits. I focused on the theme of “storytelling is magic”, and created background graphics, silhouettes, and the key image of a lantern to convey hope, light, connection, and imagination. Our goal was to strike the perfect balance between the playful, wild imagination of DiCamillo, and the sophistication of a Gala, while working in harmony with the library’s Early Childhood Literacy Initiative—with a focus on DEI.

Here, we see the Invitation, Save the Date, Letterhead, Program, and Escort Card/Lantern from the Gala evening.

Louise Erdrich was the honoree in 2022. The challenge was to develop a concept for the Gala drawing on inspiration from Erdrich’s incredibly prolific, important, humorous, mysterious works—to create something intriguing, while not appearing too fancy, since we strive to be sensitive to tough economic times, and sensitive to DEIA. In our 18th year, Erdrich is the first Indigenous woman honoree. We strive to be culturally sensitive—to be genuine, not performative. Erdrich explores the experience of Indigenous people whose lives depend on the land. The juxtaposition of birchbark's thin, delicate appearance and its impervious strength is beautiful and meaningful.

Here, we see the Save the Date and Letterhead.

Colson Whitehead was the author being honored in 2021. The challenge was to develop a theme for a large suite of materials (which inform the event design as well) inspired by the incredibly rich and genre-defying nature of Whitehead’s writing. I created silhouettes of Whitehead’s memorable protagonists, and overlaid color gradients to suggest duality or a portal—the idea of curiosity and hope, transition. His works play on the idea of perception and masking—tensions such as darkness verses light, pessimism verses optimism.

The Nashville Public Library Foundation (NPLF) is a committed community of leaders, learners and innovative achievers dedicated to supporting and empowering one of our city’s greatest resources – the Nashville Public Library.

In 2023, I started collaborating with The Elephant Sanctuary, a wonderful nonprofit based in Hohenwald, TN that provides home and herd to elephants retired from performance and exhibition. The mission of The Sanctuary is to provide captive elephants with individualized care, the companionship of a herd, and the opportunity to live out their lives in a safe haven dedicated to their wellbeing; and to raise public awareness of the complex needs of elephants in captivity and the crisis facing elephants in the wild.

The Spring 2024 74-page Sacred Heart Magazine explores the deeply meaningful service partnerships that transform lives.

The Winter 2022 82-page Sacred Heart Magazine focuses on DEIA, and promising steps forward.

The Fall 2020 72-page Sacred Heart Magazine is the culmination of life at Sacred Heart, Atherton throughout the pandemic year.

This 40-page Annual Report is a redesign of a previous report. I was able to bring the layout into our newly designed family of publications that express the high quality nature of the Sacred Heart education.

The Spring 2018 68-page magazine is the result of a redesign of the biannual Sacred Heart Magazine. The primary audience is the Sacred Heart community, with an emphasis on current parents. I was able to accommodate an extremely fast turn-around time, while largely improving the quality and fulfilling expectations.

Design samples:

• Alumni Magazines
• Annual Report
• St. Madeleine Sophie Awards Invitation
• SHS Auction Identity

Founded in 1898, Sacred Heart Schools, Atherton is an independent, Pre-K through grade 12 Catholic school as interpreted and lived by the Society of the Sacred Heart (RSCJ). Their mission is to cultivate a personal and active faith in God and to lay the foundation for a meaningful life.

With extensive experience and knowledge of Loyola Marymount University and its brand standards, I act as a design resource for various departments across the campus, producing templates and custom design.

Forecast LA Conference Report:
Forecast LA is an annual conference that integrates a triad of forecasting metrics: the opinions of residents, the opinions of leaders, and traditional economic indicators. Exploring civic and economic concerns, cultural identities, and levels of satisfaction in the Los Angeles region, Forecast LA aids decision makers in shaping the future of the LA region.

The 70-page Forecast LA Report is a mix of articles, data, information graphics, photos, and maps. Since 2014, I’ve received data—dry numbers in a Word document—which I bring to life so readers can visually interpret the survey results at a glance.

"Ginny nails it every time. She understands what we are trying to convey and consistently represents our university and our event’s brand with more accuracy than I can express. Her photography selection and visualizations are on point, she is amazingly calm under tight deadlines, and never misses a beat. Our last report had over 1,000 data points to display and she represented each one flawlessly.”

—Brianne Gilbert
Associate Director,Center for the Study of Los Angeles

Surveys are conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles at Loyola Marymount University—one of the leading undergraduate research centers in the nation. 

Full reports are here: academics.lmu.edu/studyla/events/forecastla

Reflection & Celebration:
Reflection & Celebration is a suite of materials designed to promote a special evening reflecting on the 25th anniversary of the Civil Unrest in Los Angeles, and celebrating 20 years of research at the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) at LMU. The campaign includes: Invitation, Envelope, Evite header, 18-page Celebration program, with pocket, and an 8-page Reflections accordion fold insert. Reflection & Celebration required a delicate balance of tone because the first half of the evening was somber and academic, with panel discussions on the 1992 Civil Unrest. The second half of the evening was an anniversary party. I selected the cover photo for its darkness and formality, as well as the blurry abstracted LA city lights which speak to the celebratory aspect of the evening. 

Bellarmine College of Liberal Arts annual series:
I designed an Overview Poster and six Signature Event Posters for LMU’s Bellarmine College of Liberal Arts annual series of interconnected events and undergraduate courses that engage an important question or theme, such as “Los Angeles: A Place for the Future.” Courses and events address the significance of place and the broader social justice implications of the rapidly changing social, economic, political, environmental, and technological contexts of Los Angeles.

"Ginny is such an important part of our success. She gives us a deep bench that has made all the difference."

—Maureen Pacino
Creative Director
LMU Marketing & Communications

LMU/This Week E-News Launch Campaign:
I designed the LMU/This Week E-News Launch Campaign in collaboration with LMU’s Marketing and Communications Department. Taking design cues from the actual e-news layout, this awareness campaign promotes an internal e-newsletter and includes: Ads, Postcard, Elevator Signage, Posters, and Banners. 

A sampling of additional design for LMU:
- School of Education animated info-graphics
- Convocation Campaign (Ad, Poster, Digital Signage, E-vite, Social Media)
- BCLA Annual Report
- Global Happy Hour and LMU Day of Giving co-branding (Wordmark, Postcard, Photo selection for hero image, over 30 city photo selections for web and social media)
- YourLMU Brochure
- Athletics Banners (off-campus pole series)

Founded in 1911, Loyola Marymount University is a top-ranked Catholic university rooted in the Jesuit and Marymount traditions, committed to fostering a diverse academic community rich in opportunities for intellectual engagement and real-world experience.

As a preferred graphic design vendor for Vanderbilt University Medical Center, I provide design services for a wide range of campaigns in a variety of mediums: print, web, and environmental design. A few examples include: Billboard and Print Ad for Women’s and Children’s Care at Northcrest Medical Center, and Vertical Banners for the Vanderbilt Dayani Center.

The Department of Physical Medicine and Rehabilitation (PM&R) at Vanderbilt University Medical Center celebrated their 5-year anniversary by producing a Status Report detailing their accomplishments and growth. The audience is professional colleagues, residents, fellows, and PM&R practitioners around the country. The 28-page Status Report features six articles by subject matter experts, accompanied by dynamic callouts and photography. My goal was to create a custom design—while adhering to VUMC brand standards—that cohesively presents the highly integrative nature of PM&R.

Wellesley College New Student Orientation helps students begin their transition into college and offers a sense of belonging at Wellesley. A full suite of materials is created each year, including:

• Graphic Identity
• Welcome Postcards
• New Student Guide (36 pages)
• Parents’ Guide (24 pages)
• Move-in Guide
• T-Shirts
• Orientation Program
• A variety of supporting materials

A unique theme and class color are assigned to every incoming class.

The 2024 Orientation them, “Courage to Grow ” came from a place of hope… to spread one’s wings and be swept into the current of self-discovery, holding tightly to the things that bring joy and releasing the need to be perfect.

The 2023 Orientation them, “Shine Together” communicates an inclusive sense of community that will nurture your intellectual curiosities, light your creative interests, and inspire dreams.

The 2022 Orientation theme, “Dare to Flourish”, features a stylized plant in various stages of blooming. At Wellesley, you will have the chance to Dare—to dream big and take on new challenges. And you will also be encouraged to seek every opportunity to Flourish—to learn, grow, and succeed.

The 2021 Orientation theme “Embrace Authenticity” features emeralds which shine with their imperfections and thrive on being authentically themselves.

The 2020 Orientation theme “Love, Wellesley” conveyed a sense of kindness, creativity, strength, belonging, openness, and empowerment, all expressed visually by the painted heart logo.

The 2019 Orientation theme "Thrive Together” is inspired by the collaborative ways in which bees build their hives and flourish in community. The bee and hexagon graphics convey a sense of friendship and collaboration.

The 2018 Orientation theme "Pursue Curiosity” is inspired by the active pursuit of knowledge essential to the Wellesley community. During New Student Orientation, students are encouraged to engage with new and diverse perspectives. The multi-faceted nature of low poly art conveys a sense of active investigation that connects one with something beyond oneself.

The 2017 theme, “Stretch Out Loud" is inspired by the resilience and bold beauty of the bamboo plant. Bamboo is a flexible, determined plant—one that sways in the wind without breaking, and yet grows steadily upward. It is revered in many cultures as a symbol of possibility, wisdom, and strength. The graphic identity communicates the idea that a Wellesley education offers solid support while generating growth. 

Wellesley’s 2016 graphic identity revolves around the theme of “Cultivating Community”—the idea that students will come to Wellesley to build connections to the campus and to one another, that this is a caring community of engaged learners, that we embrace and celebrate curiosity and compassion. The graphic identity conveys a sense of endlessly expanding community, energy, and organic growth.

"Our materials showed the best of Wellesley—colors that pop and also reflect our tradition, clean design that tied all the pieces together, and a bit of playfulness with our friend the ladybug. As always, I find Ginny to be responsive, creative, thoughtful, and professional. A true partner in the work of developing a brand for our annual Orientation program. She makes it easy and fun..."

—Lori Tenser, PhD
Dean of First-Year Students
Interim Associate Dean of Students
Wellesley College

The 2012 theme is “Start Your Story”. The graphic identity conveys the idea that new students will join a community of scholars surrounded by new opportunities and resources. How will their story develop? Orientation is a time to play, pause, fast-forward, and rewind.

"Start Your Story” won 2 NODA (National Orientation Directors Association) Publications Showcase Awards:
• Outstanding Use of Theme
• Outstanding General Brochure
(New Student Guide)

Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years—women who are committed to making a difference. 

Since 2016, I have been a design resource for Nashville Public Television (NPT), including designing the Annual Report, with an emphasis on diversity and education. In 2022, I refreshed the Annual Report design, adding quick stats, and reducing the page format so it’s easier to handle.

Nashville Public Television, Nashville’s PBS station, is available free and over-the-air to nearly 2.4 million people throughout the Middle Tennessee and southern Kentucky viewing area. NPT inspires, educates, and engages our community through excellence in public media.

As a preferred graphic design vendor for my alma mater, Vanderbilt University, I collaborate with various departments across campus.

A few examples include:
• Graduate Program in Philosophy recruitment flyer
• Berry Lecture in Public Philosophy ads
• Office of Undergraduate Admissions template ad
• Vanderbilt Institute of Nanoscale Science and Engineering Summer Research Experience poster, postcard
• Department of Fine Arts faculty and staff exhibit catalog
• Chancellor’s Lecture Series campaign
• Provost’s WAVE Council logo

The 2021 Annual Report for the Department of Nursing at Boston Medical Center was a 54-page booklet featuring the latest news, accomplishments, photos, and Q & A spotlights.

The 2020 Annual Report was a 124-page body of work (including timeline graphic) highlighting the profound care the nurses, physicians, and staff at BMC provided to meet the pandemic challenges head-on.

In 2018, I entered into a wonderful collaboration with the Department of Nursing at BMC. We developed their first Annual Report, and it has been evolving ever since. I have designed easily accessible layouts for a large report, which includes informative articles, statistics, awards, letters, and beautiful photography.

For more than 100 years, Boston Medical Center has been driven by a commitment to care for all people, regardless of their ability to pay, providing not only traditional medical care, but also programs and services that wrap around that care to enhance overall health. All of this supports our mission to provide exceptional care, without exception. 

In 2019, I collaborated with Centennial Park Conservancy to design the invitation for the 100th anniversary of the Women’s Right to Vote and the 10th anniversary of Conservancy Gala. Due to the pandemic, the Gala was converted into a drive-in cinema night, so the challenge was to create a sophisticated tone appropriate for a fundraiser Gala, with a nod to a more informal setting. My solution was to create an Art Deco graphic suggestive of a movie screen.

The Parthenon and Centennial Park have been essential parts of Nashville for more than a century. Centennial Park Conservancy partners with Metro Parks to preserve and enhance these two Nashville treasures while presenting enriching programming to share them with our community and visitors.

C.E. Floyd is a New England-based general contractor partnering with Education, Senior Living, Hospitality, and Healthcare industries.

Design samples include:

• Year-End Card
• 30-Year Milestone Announcement
• New Leaders Brochure
• Info-graphic

We can’t talk about who we are without also talking about who our clients are. That’s because the things that matter most to us are the principles we share with them.

California Institute of Technology (Caltech) holds an annual invitation-only recruitment event for admitted students and their families. Sponsored by the Undergraduate Admissions Office, Prefrosh Weekend enables admitted students to experience various aspects of the Caltech community. 

The Prefrosh Weekend Folder and Program feature a schedule of events and campus map. Science-based design motifs communicate a feeling of connection, continuity, and excitement. 

Caltech is a world-renowned science and engineering Institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions and pressing societal challenges. 

The Scripps Admitted Student Packet welcomes future members of Scripps College, and conveys vital information about academics, campus life, and financial aid. The suite of materials includes:

• Fun Facts Gate Fold Brochure
• Financial Aid Brochures
• A variety of supporting materials

When Scripps was founded in 1926 in Claremont, California, it was one of few institutions dedicated to educating women for lives of commitment and engagement. 

Over the course of several years, I was a volunteer meal prep leader at the Downtown Women's Center, overseeing up to 15 volunteers in the kitchen. I also produced extensive fundraising and communications publications for DWC, including:

• Dinner With a Cause Galas
(invitation and 56-page program)
• Fact Sheets
• Newsletters
• Holiday Appeals
• E-Appeals

The 2013 Dinner With a Cause—DWC’s annual fundraising dinner and auction—raised over $690,000 for DWC’s programs serving homeless women.

Founded in 1978, the Downtown Women’s Center is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.